LANSING, Mich. – October 15, 2018 – The University Research Corridor (URC), an alliance of Michigan State University, the University of Michigan and Wayne State University, today announced the appointment of Amber M. Shinn to the position of program manager.
Shinn will be responsible for the day-to-day execution of strategic initiatives at the URC, one of the nation’s most accomplished and respected academic research clusters. The announcement follows the appointment of Dr. Britany Affolter-Caine as URC executive director earlier this year.
“We are very pleased to welcome Amber to the URC team,” said Affolter-Caine. “Amber’s expertise in communications, experience in the higher education industry, and her extensive network will strengthen our ability to connect with partners, legislators and Michiganders to promote the value of Michigan’s top research institutions and grow our state’s competitive advantage nationwide.”
Shinn brings more than 15 years of results in strategic planning, campaign development and project management. Prior to joining the URC, Shinn served as marketing director of the MSU Innovation Center for more than five years. There, she oversaw messaging across four departments and eight initiatives, aligning tech transfer, startups and entrepreneurship, external relations, and media relations. She previously owned and operated Shinn Marketing LLC, developing and executing award-winning creative campaigns for Fortune 500 companies and local, small businesses alike. Shinn was the deputy campaign director of the winning 2008 ‘Cure Michigan’ statewide ballot initiative.
“Michigan’s research universities are powerful engines of innovation and economic growth for our region,” said Shinn. “I look forward to working with the URC team and to help promote our URC universities.”
Shinn earned her undergraduate degree and her MBA from Michigan State University and was a 2012 recipient of the Lansing Chamber of Commerce’s ‘10 Over the Next Ten’ award.
The URC was formed in 2007 to contribute to a more vibrant Michigan economy by leveraging the intellectual capital of its three major research universities, including their educational excellence, their world-competitive research and graduate studies, and their contributions to citizen health and quality of life. For more information, visit www.URCMich.org.
The URC is an incredible asset for our industry, state, and citizens in terms of the scale of R&D conducted at its universities in critically important areas. Medical and healthcare discoveries with the potential to improve and save lives position Michigan as a top state for innovation in the life, medical and health sciences.
I think certainly there has been an uptick in entrepreneurship in the state, and I think a lot of that is owed to the URC getting more involved in economic development in the last 10 years.
The University Research Corridor showcases Michigan’s world class universities, economic competitiveness, and scientific breakthroughs being made every day in our state. This innovative partnership is creating jobs, fostering relationships with all types of businesses, from our largest corporations to smallest entrepreneurial businesses, and driving innovation in all sectors of our economy.